Calls for new Dundee film after Australian tourism ad goes viral

Feb 07, 2018, 01:40
Calls for new Dundee film after Australian tourism ad goes viral

As far as Danny McBride taking part in the Tourism Australia commercial, the actor noted that it was so weird, that it seemed like it would be a real project.

"On behalf of Crocodile Dundee lovers around the world, we petition Paul Hogan and actors to create a new instalment of the movie".

"And we just think it would be great for the Northern Territory to showcase what we have to the whole world".

The teasers led viewers to believe that Mick "Crocodile" Dundee was lost in the outback, and only the American son no one knew he had would be able to find him.

Greg
Greg"The Shark Norman shared a still from the original Crocodile Dundee movie. Source Instagram

The push is strengthened by comments the ad's star Chris Hemsworth made in an interview with news.com.au.

Russel Crowe, Australia's most famous Kiwi, who starred as media mogul JP Steele in a teaser trailer, came out in support of the campaign and those involved.

As we reported last week, the trailer showing Danny McBride as Crocodile Dundee's son returning to Australia turned out to be nothing more than a Super Bowl ad for Tourism Australia.

Paul Hogan's 1984 "Put a shrimp on the barbie" campaign for Tourism Australia was one of its most successful attempts at targeting the U.S. market.

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The blockbuster Dundee commercial aired on Sunday to more than 100 million viewers in the United States as part of a Tourism Australia campaign.

While the ad caused headlines in its own right, there has been a second wave of publicity from right here in Australia.

The series of lighthearted films see fellow Aussies Chris Hemsworth, Curtis Stone, Matt Wright and Jessica Mauboy help McBride (and all Americans) plan his ideal Australian getaway, providing personal perspectives and unique insights on Australia's food and wine, nature and wildlife, aquatic and coastal experiences, culture and heritage and sport and events.

"It's wonderful to have Australia's stars come together for their country and support this campaign". But, he noted, "Despite rating highly in terms of aspiration and intention, we still have more work to do when it comes to converting American interest in Australia into actual visits. This new campaign will address this conversion challenge", said Minister for Trade, Tourism and Investment Steve Ciobo in the statement.

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"This is the single largest investment Tourism Australia has ever made in the U.S. market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020", Steven Ciobo MP, Australia's Minister for Trade, Tourism and Investment said in a statement.

Tourism Australia's global tourism ambassador Chris Hemsworth said working on the campaign was a huge honor and also a lot of fun.

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