New Guidelines For Monetizing Fan-Uploaded Videos

Jan 21, 2018, 00:26
New Guidelines For Monetizing Fan-Uploaded Videos

"The newly-instituted thresholds have the potential to redefine certain genres of content on the platform, notably the viral clip business", explains YouTube star and video marketing consultant Matthew Patrick.

The new policies aim to prevent advertisers from appearing alongside controversial or inappropriate content, which has been a major problem for YouTube over the past year. But now Google will only be opening advertisements to the YouTube channels with over 4,000 viewing hours, and 1,000 subscribers that are racked up more than a year. But in the blog post, YouTube executives point out that 99 percent of those channels were "making less than $100 per year in the last year". Like Paul, Kjellberg was removed from Google Preferred and lost the second season of his YouTube series, Scare PewDiePie. Google plans to complete the reviews in the mid-February.

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YouTube has made changes to its monetisation policies, which will make it tougher for some creators to be rewarded for their work.

As someone who operates a small YouTube channel that hasn't yet hit this threshold, it's crap - but not the end of the world. "Long story short, this move continues the devaluation of viral one-off clips even more, further pushing YouTube into a place of 'shows, ' 'formats, ' and premium content, and further away from the viral cat videos that were synonymous with the platform in its early days".

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Not only is Logan Paul undeniably ignorant, he's also risky.

Our recent changes to the YouTube Partner Program (YPP) are created to curb bad actors, stabilize creator revenue and provide greater assurances to advertisers around where their ads are placed. She announced that YouTube's trust and safety teams would grow to more than 10,000 employees in 2018.

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The biggest online video streaming website in the world is now under fire from advertisers, who, in the wake of vlogger Logan Paul's shocking suicide forest video, have growing concerns regarding the type of endorsers their products are being tied with through advertisements. They will also be implementing a "three-tier suitability system" so that advertisers have more choices on the type of videos they want their ads to be played on. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge".