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Black Friday Online Sales Surge to New Records With Mobile Pushing Fastest

Nov 28, 2017, 01:03
Black Friday Online Sales Surge to New Records With Mobile Pushing Fastest

Online sales are expected to surpass $6 billion Monday, compared with last year's $3.45 billion figure, Adobe said.

So while the holiday shopping season is just getting started, it looks like retailers can expect sales to continue rolling in, potentially in record numbers.

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You didn't have to get off the couch on Black Friday 2017 to get the best deals.

Thanksgiving Day 2017 also reportedly featured the biggest discounts on apparel, computers, and sporting goods, and many retailers are expected to have sold out of product categories like appliances, tablets, and televisions, even before Black Friday arrived.

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American shoppers spent a record $5 billion online in 24 hours, an increase of 16.9 percent in dollars spent on the internet from Black Friday in 2016.

But Brian Field, senior director of advisory services for ShopperTrak, is optimistic.

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"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Field said. By 5 p.m. ET on Thanksgiving, shoppers had spent more than $1.52 billion, up 16.8 percent from past year, CNBC reported. But Salesforce, surveying the signs so far, claims that "when it comes to holiday shopping, shoppers now overwhelmingly choose digital". Mobile sales have become a major sales driver for retailers during the recent shopping period and smartphone sales amounted to 46% of all retail website traffic on Thanksgiving.

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