Mormon University Ends Ban On Caffeinated Soda

Sep 23, 2017, 01:18
Mormon University Ends Ban On Caffeinated Soda

Mormon church-owned Brigham Young University ended a six-decade ban Thursday on the sale of caffeinated soft drinks on campus, surprising students by posting a picture of a can of Coca-Cola on Twitter and just two words: "It's happening".

In 2012, The Church of Jesus Christ of Latter-day Saints clarified its stance on caffeine is a statement released to NBC.

Mormons are still prohibited from consuming tea or coffee.

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It's called Caffeine Corner, a service that says it can deliver a cold Coke, Diet Coke, Mountain Dew or Dr. Pepper anywhere on campus within five minutes. So why the change, which will begin with the sale of canned and bottled soft drinks while campus soda fountains are adjusted?

"Until more recently, Dining Services rarely received requests for caffeinated soda".

Media reports have incorrectly stated that Mormons aren't allowed to drink caffeinated soft drinks - in fact, the Church's 2012 clarification was in response to a TV segment.

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It added: "The Church's health guidelines prohibit alcoholic drinks, smoking or chewing of tobacco, and "hot drinks" - taught by Church leaders to refer specifically to tea and coffee", the document reads.

Since then, students have been expressing interest in getting access to caffeinated beverages on campus. "Consumer preferences have clearly changed and requests have become much more frequent", the university said in an FAQ announcing the change.

It's not clear how the business will be impacted by the dining service change.

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Wright added Dining Services will still sell caffeine-free versions of Coca-Cola products. Smith's directive, focused on "hot drinks", predated the proliferation of soda drinking in the US, from manufacturers including Coke and its rival PepsiCo PEP, -0.68% Brigham Young, the school's namesake, was the second president of the Latter Day Saints.

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