Apple TV is finally getting 4K video

Sep 13, 2017, 00:26
Apple TV is finally getting 4K video

Apple has revealed its Apple TV 4K streaming device, which features support for 4K HDR video. An A10X Fusion processor and 3GB of RAM means that its CPU is twice as fast as the previous model, which came out in October of 2015.

Apple TV finally got 4K video support on Tuesday when Apple showed off a new model during its "Let's meet at our place" media event.

Apple is also stepping up by to bring more content for their Apple TV 4K platform by partnering with movie studios.

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Preorders begin this Friday, and the new Apple TV 4K will be available on September 22, 2017. CEO Tim Cook announced that next-gen has arrived with 4K playback support, so the streaming box is aptly named, Apple TV 4K.

What about the minimum requirements for 4K (Ultra HD, or UHD) content? Apple is also planning to bring live news and sports to its new set-top box. The box supports both Dolby Vision and HDR 10; with this, viewers get to enjoy content that has a greater dynamic range that ordinary television and movies.

But it's not clear the forthcoming Apple TV 4K will really move the needle for the company in the category, where it has trailed rivals like Roku, Amazon's Fire TV and Google's Chromecast.

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The much-rumored Apple TV with 4K support has been launched today by Apple at its event at the Steve Jobs Theater in Cupertino. You'll be able to control elements of your smart home, including the upcoming Apple HomePod. Apple TV will feature live news, expected to work similar to live sports.

Apple and its content providers are working to provide 4K across the platform to all the popular Apple TV applications, like Netflix, HBOGo and Hulu. We don't say this out of any dislike of Apple's hardware, but out of a desire to see Smart TVs improve to the point where they can do everything themselves.

The existing, full HD Apple TV will continue to be sold alongside the new superpowered one, which makes sense because most people still have a 1080p (or even 720p) display. The iTunes store will offer 4K titles from Warner Bros., Sony, and Paramount, among others.

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