Facebook's Messenger ads slammed

Jul 13, 2017, 00:37
Facebook's Messenger ads slammed

As it was testing home screen ads in those countries, Facebook said in a blog post that advertisers will be "able to place an ad in an area of Messenger below your recent conversations". The social networking giant has also tested Click to Message ads in the United States, which appear in Facebook's News Feed but then link to an experience in Messenger.

How the more than 1.2 billion monthly Messenger users react will depend on how Facebook implements them.

"We'll start slow", Chudnovsky explained.

"[Advertising is] not necessarily everything, but it's definitely how we're going to be making money right now", Chudnovsky told VentureBeat.

More news: Scientists develop first vaccine against sexually transmitted disease

NEW YORK-Are you ready to embrace ads inside Facebook Messenger?

Messenger Ads - Towards the end of this month, people will start seeing sponsored ads in Facebook Messenger Home tab. It calls the first type "Click to Messenger" ads, which will allow users to begin a conversation (presumably with the advertiser) after clicking on an ad from the homepage.

Facebook Messenger has become an app for many users to message their friends, instead of using the traditional SMS method.

Facebook already lets companies run ads in the Facebook News Feed and Instagram Feed that drive people to chat inside Messenger with the advertising company's bot.

More news: Tour de France 2017: Geraint Thomas out after crash on stage nine

As of now, these ads use the same targeting as other Facebook ads. I am not sure how Facebook monitored that because I personally feel bad after seeing ads taking half of the screen. This in turn interrupts the user experience.

How will Messenger ads be a helpful advertising tool or a nuisance that will push FB Messenger users to switch to other alternative ad-free messaging app?

Facebook has equipped its Messenger on June 28 with a new Discover Tab, with which you can search various businesses and engage with them using Messenger.

More news: Marine Le Pen of France's Front National placed under formal investigation

YOU MIGHT ALSO LIKE
  • Arsenal transfer target Riyad Mahrez furious with Leicester City

    Arsenal transfer target Riyad Mahrez furious with Leicester City

    Arsenal , though, lead the race to sign the Algeria interntional , with Arsene Wenger keen to revamp his squad following an underwhelming campaign in the 2016/17 season.
    Trump blasts states for not giving up data

    Trump blasts states for not giving up data

    The Louisiana Democratic Party said political groups and other entities typically pay $5,000 for that information. "We do not feel like there is any evidence whatsoever of mass voter fraud in the state of Utah", said Cox.
    GST implementation won't affect Smartphones pricing in India

    GST implementation won't affect Smartphones pricing in India

    Finance minister Arun Jaitley and other Cabinet ministers, many chief ministers and senior government officials were also present. Some eateries were seen handing out bills displaying state GST as well as central GST applied on the sale.
  • Russian Federation  threatens counter actions over seized compounds

    Russian Federation threatens counter actions over seized compounds

    Mr Trump and Russian President Vladimir Putin discussed the issue at the G-20 summit in Germany last week. The measures were a response to alleged Russian meddling in the U.S. election.
    Christie declares state of emergency, shuts down NJ government

    Christie declares state of emergency, shuts down NJ government

    It does not affect essential services, such as the New Jersey State Police, psychiatric hospitals, of NJ Transit operations. The plan includes tapping into the company's reserve funds to pay for health programs like addiction treatment.
    Blue Apron Prices IPO

    Blue Apron Prices IPO

    Blue Apron will be one of the first of the so-called subscription services to go public, a watershed moment for the industry. But a new SEC filing shows the company now plans to sell shares at $10 to $11 each.
  • Berkshire Hathaway Energy is close to a deal for Oncor, report says

    Berkshire Hathaway Energy is close to a deal for Oncor, report says

    The NextEra deal fell through when Texas regulators blocked the takeover, saying it wouldn't be in the public's interest. Under their agreement, the executive chairman of Oncor will be Bob Shapard, while the CEO will be Allen Nye.
    Arab states extend deadline on Qatar by 48 hrs

    Arab states extend deadline on Qatar by 48 hrs

    On June 23, a list of demands prepared by Arab countries had been handed over to Qatar through Kuwait with a deadline of ten days. Trump "reiterated the importance of stopping terrorist financing and discrediting extremist ideology", the statement said.
    US Arms For Syrian Kurds Will Continue After Raqqa

    US Arms For Syrian Kurds Will Continue After Raqqa

    Erdogan has said Turkey would not flinch from taking tougher action against the YPG in Syria if Turkey believed it needed to. CNN broadcasted a sneak peek of the streets of Raqqa: the ISIS terrorist organization's crumbling capital city in Syria .
  • Weekend Box Office: 'Spider-Man: Homecoming' Scales $117M in Heroic US Bow

    Weekend Box Office: 'Spider-Man: Homecoming' Scales $117M in Heroic US Bow

    The movie, boasting an early domestic total of $6.9 million, once again scored a strong per theater average, or $11,200. In Holland's case, he's bigger than James Bond and nearly all other Spider-men except Tobey Maguire's original film.
    Ahead of Putin meeting, Trump says he'll 'represent our country well'

    Ahead of Putin meeting, Trump says he'll 'represent our country well'

    Aside from the border wall, Trump said the USA and Mexico have made "very good progress" on renegotiating the North American Free Trade Agreement.
    Total Investing $1 Billion in Gas Field in Iran

    Total Investing $1 Billion in Gas Field in Iran

    Iran has the world's third largest gas market, bigger than China, with close to 200 bcm consumed in a year. Total's shares gained 1.7 percent in Paris trading to 44.02 euros at 2:26 p.m. local time.
popular