Google will no longer read your emails for Gmail ads
Jun 24, 2017, 00:55
"This decision brings Gmail ads in line with how we personalize ads for other Google products".
The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service.
Some Gmail haters have always claimed that you can't trust Google's email service because it automatically scans the content of your messages in order to personalize the ads it shows you. G Suite emails are not scanned for targeted advertising, and Google said that it wanted to standardize its practices to appease its more than 3 million G Suite customers, who might be anxious about the privacy of their emails.
The change brings Gmail in line with the paid G Suite service that is geared towards corporate customers - Google said that it wanted to standardize its practices to appease its more than 3 million G Suite customers. Latest reports now indicate that Google is no longer going to continue this practice.
It's possible to find out what kind of data Google uses for targeted ads by visiting its advertising settings page while logged into your account. But instead of scanning through email content, the company's software will rely on other signals to determine which ads are most likely to appeal to each of its 1.2 billion Gmail users.
Of course, Google will still collect data from you in many other ways, including your search history, the websites you visit, videos you watch on YouTube, ads you click on, your location on Google-connected devices and more.
The Mountain View, California, company said it would stop the ad-driven scanning of Gmail later this year. Google previously offered you two options: pay for its services or let it scan your emails. More details about when the change will be made or how it will roll out weren't provided.
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