Instagram adds 100 mn users in four months to hit 700 mn

Apr 28, 2017, 00:55
Instagram adds 100 mn users in four months to hit 700 mn

For as much as some pundits like to believe that Snapchat poses a serious threat to Instagram, the popular photo-sharing site owned by Facebook is as popular as ever.

According to Recode, it took Instagram 9 months to go from 400M to 500M users, 6 months to go from 500M to 600M, and just 4 months to go from 600M to 700M.

The Facebook-owned photo-sharing app company said that the latest 100 million users joined faster than ever, highlighting the fact that the last count of 600 million was four months ago.

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It's ironic that the rate at which people were signing up for Instagram only shot up after the company started copying features from Snapchat, as GSMArena reports.

Instagram has been aggressively rolling out features to rival Snapchat, and its strategy to eclipse it is to become more like it. Having reached 600 million users back in December, the platform has seen a major increase in users in the first quarter of 2017.

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The firm had just 13 employees and 30 million users at the time.

According to Instagram, the U.S.is its biggest market, followed by Brazil, which it says has always been its number two. Earlier this year, it introduced, Direct, a new feature that lets users share ephemeral messages, including videos and images. Soon it might join Facebook's other properties in the billion-user club, since WhatsApp and Messenger have 1.2 billion users and Facebook 1.8 billion. "Usually you get to some large number, and it's definitely more than two times the size we are now", said Systrom to the New York Times.

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